Ming Apothecary brand kit

Shopify, step by step

Applying the brand to the store

Menu paths checked against Shopify’s Help Center (November 2026). Menus vary slightly by theme and version.

1. Before you start

   Shopify Admin → Online Store → Themes. Your store appears to run Horizon; notes for Dawn and other older themes are included where the menus differ. Tip: click … → Duplicate on your live theme and make changes on the copy, then publish when you’re happy.

2. Store name

   1. Settings → General.
   2. In Store contact details, click the store name.
   3. Change the Store name field to Ming Apothecary (only if you want the whole store renamed) → Save.

3. Logo

   1. Online Store → Themes → Edit theme on the theme you’re changing.
   2. Click the Theme settings icon (gear) in the left sidebar → Logo.
   3. Select image → upload logos/ming-logo-shopify-header-dark-600.png (use the light version if your header is dark).
   4. Add alt text “Ming Apothecary”, adjust the Desktop logo width slider (Shopify displays logos up to 300 px wide) → Save.

4. Favicon

   1. Same place: Theme settings → Logo (in some themes, Favicon is its own section).
   2. Favicon image → Select image → upload favicon/ming-favicon-512.png (Shopify scales it to 32×32 px) → Save.

5. Colors

   Theme settings → Colors.

   • Horizon (4.0.0+) uses a colour palette: click + to add each hex below (Imperial Jade #1F4D43, Deep Jade #14362F, Celadon #DCE6DE, Antique Gold #B08D57, Warm Ivory #F7F2E8, Paper #FCFAF5, Ink #1E2422), then assign them in the schemes.
   • Dawn and older themes use colour schemes: open a scheme (or Add scheme) and enter hex values. Suggested: Scheme 1: background #FCFAF5, text #1E2422, solid button #1F4D43, button label #F7F2E8, accent #B08D57. Scheme 2 (dark): background #14362F, text #F7F2E8, button #F7F2E8, label #14362F.

   → Save.

6. Typography

   1. Theme settings → Typography.
   2. Under Headings, click Change → search Cormorant → Select.
   3. Under Body, click Change → search Jost (or Assistant) → Select.
   4. Optionally raise the heading font size scale (100–150%) to about 120% → Save.

7. Home page hero: Image banner

   1. In the theme editor, choose Home page from the template dropdown at the top.
   2. Click your existing banner, or Add section → search “Image banner”.
   3. In Image, click Select image → upload banners/ming-hero-kalalea-2880x1200.jpg → Done.
   4. Where the theme offers a separate mobile image, use banners/ming-hero-kalalea-mobile-1080x1350.jpg.
   5. Type the headline in the section’s text block, not in the image (Shopify recommends no text baked into banners): “The ancient art of nourishing life” → Save.

8. Or a Slideshow

   1. Add section → “Slideshow”.
   2. Each slide is a Slide block. Use Add block to add more, and Select image on each one: ming-hero-kalalea, ming-slide-ohia-fern, ming-slide-tea-ritual (all 2880×1200).
   3. Add the slide headings as text, e.g. “Nourish the Essence. Illuminate the Spirit.” → Save.

9. Collection images

   1. Shopify Admin → Products → Collections → click the collection (create Jing, Qi and Shen collections first if needed).
   2. Hover the collection image → Change image (or Add image) → upload collections/ming-collection-jing-2048x1024.jpg (and qi, shen) → Done → Save.

10. Social sharing image

    1. Online Store → Preferences.
    2. In Social sharing image and SEO, click Add image / Change image → upload social/ming-social-sharing-1200x628.jpg.
    3. You can update the home page title and meta description in the same section → Save.

    Products and collections share their own featured images, and an image set in theme code or theme settings takes priority over this one.

11. Social links (optional)

    Dawn: Theme settings → Social media. Horizon: in the footer, use the Social media links block inside the “Policies and links” section.